Michael McElwee - Zukarra Logo

Design consultant, Project management, Owner

February 2007 – December 2011
Cape Town & Johannesburg
Michael McElwee - Zukarra Logo

Company director; Production & Design Director; Project Manager

February 2007 – December 2011
Cape Town & Johannesburg

Zukarra was the result of identifying a commercial need for the specialised design skills required for Xanita’s product range, specifically with regard to finished goods. I started the company to incorporate other design disciplines through a contracted freelancer model, which allowed the business to capitalise on revenue opportunities outside of the direct skill set of  industrial designers and therefore create a more diversified client base. This was coupled with an expansion of services from pure design into production management and on-site implementation.

Focus Areas:
  • Design, production management, on-site implementation.
  • Roles and responsibilities:
  • Product design
  • Product development
  • Production and manufacturing development
  • Project management
  • Account management
  • Financial management


Afrisam (Cement, South Africa); Geneva-Ad (Metal Manufacturing, South Africa); 4th Right (Promotions Agency, South Africa) Really Great Brands Company (FMCG beverages, South Africa); Hirt & Carter (Print, South Africa); Boo Media (Media & Promotions, South Africa); Brand Unlimited (Advertising, South Africa); Delta Display (Manufacturing, South Africa); Graphic Laminates (Print, South Africa); Kyta Industries (Manufacturing, South Africa); Live Wire (Advertising, South Africa); Match Hospitality (Events, Germany); Nando’s (Fast Food, South Africa); New24 (Media, South Africa); Oasys (Events, South Africa); Old Mutual (Finance, South Africa); Omni Express (Print, South Africa); Pro Nature (Garden products, South Africa); Woolworths (Retail, South Africa); Xanita Oceana (Distribution, Australia); The Design Company (Interior Design, South Africa)

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