Michael McElwee - Kimmo Logo

New business development, Marketing

September 2015 – April 2018
Johannesburg
Michael McElwee - Kimmo Logo

New business development, Marketing

September 2015 – April 2018
Johannesburg
Overview

Kimmo is a premium packaging manufacturer known for their innovation in eco-friendly honeycomb packaging and corrugated pallet. Kimmo recruited me to explore new avenues of revenue for their business. With in-house production of composite honeycomb fibre boards, my role was centred around exploring which applications best suited their business strategy and implementing those into the existing business.

Roles and responsibilities:
  • Design lead – design generation criteria, parameters and methodology
  • Product development – research and exploration into new variations of honeycomb to better suit high margin applications
  • Production development & management – converting methods research; graphic generation criteria, parameters and methodology; prototyping considerations; Design-to-Production handover systems; production considerations including outsourced components; supply chain initiation; costing systems; cost Prototype FMEA, post-production FMEA
  • Sales & marketing – development of sales & marketing tools
  • Brand & Business Strategy
  • Induction and Staff training

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