Business Development, Head of Design, Marketing
February 2005 – January 2007
Somerset West, Cape Town
Business Development, Head of Design, Marketing
February 2005 – January 2007
Somerset West, Cape Town
Overview
Xanita was established as a company primarily manufacturing a durable, eco-friendly paper-based board. I was hired at the onset to assist with business and product development.
Roles and responsibilities:
Business & product development – Involved in the setup of the business from business strategy, core value implementation through to product development.
Head of design – product development and market application; investigate the full potential, limitations and utility of Xanita’s core board product, including converting methods and tools, fasteners, fittings and fixtures to be used in conjunction with the board. Where adequate existing solutions could not be found, I was required to conceptualise these; identify market opportunities and develop practical applications of Xanita’s product for identified industries, including the conceptualisation and design of specific products for all particular clients within those.
Marketing – translate the results of my design and research work into marketing material for both investors and potential clients.
